• Branding Guidelines

    Welcome to our guidelines and assets. Note that by using these resources, you accept our Terms of Service. Usage of these resources may also be covered by our Privacy Policy.

  • Our logo

    We love our logo very much, and we require that you follow these guidelines to ensure it always looks its best. Our logo is the composed of a modern wordmark and the icon.

    Colorful logo
    Onecolor logo

    Our primary colorful logo should only be used with a white background or non-duotone photography, otherwise you should use the one-color logo (silhouette).

    You can also use the ChallengeRocket icon on its own, in some cases where the ChallengeRocket brand has already been established. While the icon can be used without the wordmark, the wordmark should never be used without the icon.

    We would be grateful if you read all the guidelines before using our logo or icon.

    Download logo and icon
  • Exclusion Zone

    The logo and the icon’s exclusion zone is equal to the height of the rocket.

  • Minimum Size

    Establishing a minimum size ensures that the impact and legibility of the logo is not compromised.

    The logo should never be smaller than 65px in digital or 20mm in print.

    The icon should never be smaller than 25px in digital or 6mm in print.

  • Typography and colors

    The ChallengeRocket identity is based primarily on these two elements. Our primary colors (Dark Blue 1, Blue 4, BLue 5,Ultra Blue 8, Orange 3 and Black) are used in the logo, and in the key visual, where a supplementary color palette is also used.

    The second feature is the Kelson Sans font which is used in the wordmark and all the headlines. For other cases we use the Roboto font. If the Kelson font selection is limited (e.g. Google presentation, documents, etc.), it is permitted to use Ubuntu Condensed or Arial font instead.

    • Kelson Sans

      Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
      1234567890!?@#$%^&*()/\

    • Roboto

      Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
      1234567890!?@#$%^&*()/\

    • Ubuntu Condensed

      Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
      1234567890!?@#$%^&*()/\

    • Arial

      Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
      1234567890!?@#$%^&*()/\

    DARK BLUE 1
    #0056B8
    RGB: 0,85,184
    CMYK: 92,72,0,0

    BLUE 4
    #098BD1
    RGB: 75,147,227
    CMYK: 66,35,0,0

    BLUE 5
    #58B4E5
    RGB: 105,170,229
    CMYK: 55,22,0,0

    ULTRA BLUE 8
    #DEAEF6
    RGB: 219,242,255
    CMYK: 12,0,0,0

    BLUE 2
    #1769CC
    RGB: 23,105,204
    CMYK: 84,60,0,0

    BLUE 3
    #2F7DE1
    RGB: 47,125,225
    CMYK: 76,50,0,0

    BLUE 6
    #8FC7E8
    RGB: 143,199,232
    CMYK: 41,9,2,0

    BLUE 7
    #92DAF2
    RGB: 146,218,242
    CMYK: 28,4,1,0

    ORANGE 2
    #FFB718
    RGB: 238,161,8
    CMYK: 5,40,100,0

    ORANGE 3
    #EEA108
    RGB: 247,173,17
    CMYK: 2,35,100,0

    ORANGE 1
    #E69600
    RGB: 230,150,0
    CMYK: 9,45,100,0

    ORANGE 1
    #FFB819
    RGB: 255,184,25
    CMYK: 0,31,98,0

    ORANGE 5
    #FFC74B
    RGB: 255,199,75
    CMYK: 0,23,81,0

    ORANGE 6
    #FFD880
    RGB: 255,216,128
    CMYK: 0,14,59,0

    ORANGE 7
    #FFE8B5
    RGB: 255,232,181
    CMYK: 0,8,33,0

    GRAY
    #ACBAC2
    RGB: 172,186,194
    CMYK: 11,4,0,24

    BLACK
    #1A1A1A
    RGB: 26,26,26
    CMYK: 0,0,0,90

    LIGHT GREEN
    #BBE156
    RGB: 187,225,86
    CMYK: 17,0,62,12

    GREEN
    #64BB00
    RGB: 100,187,0
    CMYK: 47,0,100,27

    LIGHT RED
    #FF948F
    RGB: 255,148,143
    CMYK: 0,42,44,0

    RED
    #EB5757
    RGB: 235,87,87
    CMYK: 0,63,63,8

  • Logo Misuse

    It is important that the appearance of the logo remains consistent. No attempt should be made to alter or modify the logo in any way. Its orientation, color and composition should remain as indicated in this document — there are no exceptions.

    • Do not use the old version of the ChallengeRocket logo.
    • Do not use the wordmark without the icon.
    • Do not change the placement of the wordmack relative to the icon.
    • Do not rotate the logo.
    • Do not change the aspect ratio of the original logo.
    • Do not change the logo colors and the typeface.
    • Do not apply any gradient to the icon or wordmark.
    • Do not use shadow or other effects to the logo.
    • Do not outline or create a keyline around the logo.
  • Thank you for reading all our guidelines. We hope you will love our logo as much as we do, and you will use it properly.

    Download logo and icon
  • Restrictions on Naming

    While the name ChallengeRocket is a registered trademark (CHALLENGEROCKET Sp z o.o.), there is no need to use the trademark bug ™ or the ® symbol but you can use “.com” at the end when using the name. When using “ChallengeRocket” or “ChallengeRocket.com” in text, do one of the following:
    • Capitalize the first letter of both worlds without space between them (ChallengeRocket , ChallengeRocket.com)
    • Put the whole name in capital letters (CHALLENGEROCKET, CHALLENGEROCKET.COM)
    • Put the whole name in quotation marks ( "ChallengeRocket", "ChallengeRocket.com")
    • The above rules also apply when you use italics (ChallengeRocket, ChallengeRocket.com, etc.)

    Do not switch the words in the name of our firm, because otherwise it will be Rocket Challenge and we will have to challenge you to a rocket race. The question is, are you ready for it? :)

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