Customer relationship management (CRM) systems allow companies to analyze their past, current, and future customers on a variety of levels. CRM is essential for any business. It enables e-businesses to create a buyer’s journey that results in repeat sales and true customer lifetime value. Sometimes already existing solution can't cover all your needs and you start to think about bulding your own. eCommerce CRM Development from the ground up is a challenging process, requiring sound management and an understanding of the eCommerce context. But we aren’t here to leave you in the dark. Learn what’s important when developing an eCommerce CRM from scratch. Read on!