Crowdsourcing is the process of getting work done and finding solutions from the crowd of people outside your organization. It's usually done online in the form of open competition. The principle of Crowdsourcing is that more heads are better than one! Crowdsourcing is embraced more and more often by the top brands all over the world to drive collaborative creation and reach consumers more effectively.
Open Innovation is one of the most popular aspects of Crowdsourcing and allows people from all aspects of business such as investors, designers, inventors, and marketers to collaborate into a functional profit making reality. This is also a way to discover potential job candidates and engage high-to-reach tech influencers.