With the Data Science Hackathon I-COM pioneered the first public CMO-focused Global competition, connecting the magic of Data Science with the world of Marketing.
New for the 3rd edition of the I-COM Data Science Hackathon - 2 competitions will take place simultaneously. The Hackathons will take place between April 21 - 25, as a pre-event to the I-COM Global Summit (April 24 - 27, 2017) in Porto, Portugal.
The I-COM Data Science Hackathons focus on solving real problems and achieving results, often accelerating to outcomes that normally take months of work to achieve or replicate.
Data Science is one of the core areas helping businesses achieve and increase competitive advantage. Many industries are riding on a new wave of opportunity as computation becomes less costly and more efficient. Companies are collecting more and more data, but struggling to see how to monetize it efficiently and apply it effectively in decision making and problem solving.
The 2017 Unilever Challenge
“Can digital strategy information and community word of mouth predict which emerging sustainability-first FMCG brands will resonate with the community?”
Within the sustainability-first space, new brands are appearing, innovating, and attempting to succeed as full-fledged businesses, while established brands push or are pushed to become more sustainable. Like most modern communities, a large part of the sustainable-first space is online – discussing issues and searching for information and solutions. From the manufacturers (including Unilever) to the platform owners (such as Twitter) and the media agencies connecting them, understanding what resonates with consumers is vital to marketing strategy.
Unilever, Twitter & Kantar Media are sponsoring the first of two Hackathons planned for the 3rd edition of the I-COM Data Science Hackathon.
The I-COM Data Science Hackathon participants are competing for the following prestigious awards:
- I-COM Data Science Hackathon Award (Winner Tier 1 & Tier 2)
- I-COM Smart Data Award
- I-COM Audience Award
For more details click the button 'I want to participate', then 'Show details'.