True AR Challenge & Hackathon




Thanks to all Participants!


True AR Challenge & Hackathon

Challenge outline

Share your vision for AR apps for cars. Top finalists will receive cash prizes and join the US-based onsite Hackathon to create an AR app prototype with the True AR SDK by WayRay.

True AR Challenge & Hackathon is an online selection and onsite hackathon for developers and designers who are passionate about augmented reality and car innovations. WayRay invites you to take the challenge and share your vision for AR apps. The submissions that are visually innovative, technologically impressive, and engaging for users will be shortlisted for the hackathon where you will bring your idea to a working app prototype using our True AR SDK.

True AR Challenge & Hackathon

True AR SDK is a toolkit that helps build AR apps that run on holographic AR displays. The SDK includes a holographic AR display simulator, runs on Ubuntu 16.04, and supports C++ and GLSL with binding to other programming languages.

Top shortlisted projects will receive cash prizes of $2,000–$5,000 and invitations to the True AR hackathon. The hackathon winners will be granted $10,000–$40,000. Date and location of the hackathon will be announced later.

*Please note that WayRay will not cover any travel and accommodation costs for the non-US based participants shortlisted for the hackathon weekend.

Online submission ends on Wednesday, May 30th, 2018, 23:45 UTC. Shortlisted candidates for the hackathon will be announced by June 30th, 2018.

The challenge is open to developers and designers — individuals and teams — despite their gender, age (18+), location, and occupation.


Participants: individuals (over 18 years old), teams, organizations

Countries: all

By accepting the rules of True AR Challenge and Hackathon, you acknowledge your availability to attend the US-based on-site hackathon later this year.

During the Hackathon weekend, finalists will be coding beta AR apps with True AR SDK, after that the jury will determine three winners. The Hackathon will take place later this summer, final date and location will be announced in the coming weeks. 

Please note:

  • Prizes are awarded for ideas. For teams, the prize amount will be shared amongst the team members.
  • An invite to join us for the first True AR Hackathon does not mean WayRay will cover any travel or lodging expenses related to your stay during the Hackathon weekend.


  1. Challenge Finalist: Winner (5) $5,000

    Cash + invitations to the True AR Hackathon.

  2. Challenge Finalist: 1st Runner-up (10) $3000

    Cash + invitations to the True AR Hackathon.

  3. Challenge Finalist: 2nd Runner-up (15) $2000

    Cash + invitations to the True AR Hackathon

  4. True AR Hackathon: Winner $40 000


  5. True AR Hackathon: 1st Runner-up $20 000


  6. True AR Hackathon: 2nd Runner-up $10 000


Judging criteria

How original is the AR app?
Does the AR app serve a user need?
Did the team put thought into the user experience? Is the AR UI pleasant to look at?

Additional information

For more details click the button 'I want to participate', then 'Show details'. Find out more about hackathons in our for companies section.


  • Dr. Wolfgang Bernhart

    Dr. Wolfgang Bernhart

    Senior Partner Automotive at Roland Berger GmbH

  • Rene Mueller

    Rene Mueller

    Head-Up Displays at Dr. Ing. h.c. F. Porsche AG

  • Prof. Dr. Anja Schulze

    Prof. Dr. Anja Schulze

    Prof. of Technology & Innovation Management at University of Zürich

  • Dr. Andrea Ferrario

    Dr. Andrea Ferrario

    Scientific Director at ETH Zürich

  • Pearl Pu

    Pearl Pu

    Prof. of Information & Communication Sciences at EPFL

  • Prof. Dr. Florian v. Wangenheim

    Prof. Dr. Florian v. Wangenheim

    Prof. of Technology Marketing at ETH Zürich